Baltimore rapper Eze Jackson released the visuals for his single to Goals mid-August, and I’ve finally gotten around to seeing it! Eze gets in our face about taking ownership of his crafts and surpassing all those people who “bluff” about what they do. Baltimore rapper and president of arts and entertainment brand Epic Fam tells us what he means when he envisions goals.
Watch the official video for Goals.
The first time I caught wind of Eze was in 2014 attending open mics around Baltimore City. But it was after I volunteered at Baltimore’s 2018 Artscape festival when I saw him perform Unapologetically Black, that I knew I was a fan of Eze’s music. His content has the ability for movement in people that not many artists can’t capture in their art. It’s also a rare commodity in “Baltimore Rappers,” and more generally, the crab artists of Baltimore City, as mentioned before in my blog series Quality vs. Quantity (Part 1): The Saturation of Wanna Be Artists In Baltimore’s Art Culture.
I wanted to share this video because it’s a humbling message to inspire moving in silence when working towards your goals.
The visuals in Goals look chaotic which brings my attention forward and alert. Words swarm across the screen. Silhouettes and images pop up in weird places. The video is everywhere. But as you listen to the lyrics and watch the video, all the same, you start comprehending Eze’s message. Everything is blah blah blah (means nothing) unless you’re really out here making things happen. This dude has tunnel vision for the chaos and “work” that other artists broadcast. He’s a veteran in his field with receipts to back up his accomplishments. The message is to hold what’s important to you, like your goals, at close range so that people who prey on your downfall won’t bring ill-will.
We all know that person who’s always blasting to the masses their next move. Or we know someone who gets way ahead of themselves blasting what they plan to do but never gets around to it. These people leave no room for mystery when it comes to what they have coming next, then ponder thoughts of why bad things happen or don’t happen at all. They leave room for their competition to plot and enemies to prey on their demise. It’s a rookie mistake. Honestly, do you see rap and hip-hop moguls like Diddy and Jay-z blasting their next business venture? Eze is making it known that that type of person isn’t allowed in his circle.
If you like the title track Goals, there is definitely more to come. Early October is the awaited release of the EP Goals; a masterful production brought to you by some of Baltimore’s great audio enhancers, one of the many who brought us the Baltimore Open Mic series event Baltimore Beat Club, Line-Up Room Production, Station North Sound and Mobtown Studios.
Do you have your calendars marked? Do you like this song? Leave if you’ll bump or pass this in the comments below.
Have you watched the video for the last Doc’s Thumb’s Up? Watch Doc’s Thumbs Up: Jai Ivy “I Know” ft. Luki Music Video Premiere on Doc’s Castle Media.