Last time I did a Doc’s Thumbs Up was for 4tae’s “Right Where I Wanna Be” Official Music video in 2015. I definitely need to catch up because there is so much content I’ve seen over the years. I’ve watched so many artists flourish in their crafts. I’m just long overdue to share what dope work I come across. It’s when someone really makes me feel they put in the effort to make a creative piece, it deserves its praises from me. That’s why Jai Ivy’s “I Know” ft. Luki makes Doc’s Thumbs Up.
Ivy dropped her music video for “I know” August 11th via her YouTube Channel. It’s a simple music video that tells a story of heartbreak, something almost every girl can relate to. Honestly, during the generations full of entanglements, hook-ups, and situationships, Jai Ivy’s style is a hammer to nail when it comes to the many woes in the emotional roller coaster we call a toxic love.
The video follows Ivy as she deals with some doubt about the guy she’s dating. They get into an argument, and we watch and get frustrated along with her in the many inaudible cut scenes of her in a debate with the male actor of the video. This scene isn’t unfamiliar. In fact I think this is how Ivy pays homage to many R&B divas before her.
“I Know” Official Video has an old school 90’s throwback vibe, taking me back to the days of pretending to be Brandy “sitting up in my room” writing in my diary about my many teenage woes. Not sure if the video release was in correlation to the recent Netflix premiere of popular Black Sitcom Moesha. The thought definitely came up as I watched this video. And to top it all off this month, we also got the news that our 90s R&B goddesses Brandy and Monica will be battling each other in the highly anticipated 90s throwback Verzuz battle this coming week! AND it’s on Jai Ivy’s Birthday; August 31st! Woo!
Check Out Jai Ivy’s “I Know” Official Music Video Below:
Jai Ivy is a Baltimore Native artist who is often spotted attending local shows throughout the city. Her album Bleu can be found on all music streaming services. Take a listen to Bleu on Spotify. Follow her on Instagram at @lovee.ivy.
What do you think about this song? Leave your comments below.
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