As we should all know, the media helps shapes the perspectives and minds of many that stay abreast of current events. There are millions and millions of people in the know of what’s happening around them. They take what they read and watch on news outlets as fact. It shapes the way each individual chooses to live their life. Most importantly, it’s extremely influential in molding the opinions of people participating in buying and selling. More recently we’ve found it’s one of the leading factors as to why America is in so much turmoil in politics and policy with our current president. So this is why I cannot overlook critiquing Baltimore Media in my second post of Quality vs. Quantity because, with or without media, it continues to be influential to Baltimore’s art culture.
Indie Media has the ability to mold the careers of inspiring artists by helping them move from 0 to 100 through merely talking about an artist’s successes and downfalls. From covering an artist’s success when they have a breakthrough project to talking about movements that aren’t too favorable to the progression of an artist’s career, the media has the power to make or break whether an artist will make it to legendary status.
Having this knowledge that the media has this much an impact in shaping an artist’s career should be the leading factor for why artists should be involved with getting to know their local underground media like the bloggers, podcasters, and many other commentators who are fans of the city’s art culture.
Artists and media need to work hand-and-hand in the progression of the industry of Baltimore’s art culture. But somehow the light bulb hasn’t powered on with that idea and there’s is a big gap in linking the two.
Why is Baltimore Indie Media not helping the Baltimore Art Culture Progress into an Industry?
Traditional media is falling by the wayside as more journalists are left without work. There are fewer printed newspapers and more online news sites. But passionate journalists work hard to continue to do what they love; by recording the history of which they currently live through. They do this on more accessible platforms that some of these journalists invest in on their own.
Underground media has little to no funding to push its indie brands. This leads them to depend heavily on instant gratification online. No longer are they going to work for large media companies aiding them with story leads and money to put food on the table. They report where most people spend their time in order to get recognition, which means social media is where the majority of these outlets can be found excelling.
But if they all can be found on the same platforms, it means most media has the same story leads. They all report about the same things. One great example is knowing about Baltimore’s own comedian Monique’s recent battle with Netflix. Everyone knows she’s called out the black community to a boycott. But, I can bet you that no one can remember which news sites reported the Monique story first.
Major outlets, like the Baltimore Sun, 92Q, Fox 45, and Baltimore Magazine are not the only sources for breaking and entertainment news in the city. There are a plethora of small name underground websites, blogs, podcasts, and magazines that flood social media with opinions about current events on a daily basis. If more local artists and media worked together to saturate the internet with UNIQUE stories on smaller platforms instead of focusing on what everyone else is reporting, we wouldn’t have to see recurring topics on our timelines.
How many times are we going to talk about the same stories? How many times will we only talk about Young Moose or Lor Scoota like they were Baltimore’s only rap artists? Or why aren’t local media coming up with new creative ways to highlight an artist on their websites without doing the usual “get-to-know-the-artist” interviews of creatives who nobody knows about on their podcasts or blogs? There’s a lack in the quality of content in the media that’s similar to the lack of quality in the artists. I think it’s time we stop ignoring the lack of distinction in media if we want to work towards the change I spoke about in my previous essay Quality vs Quantity Part 1: The Saturation of Wanna Be Artists In Baltimore Art Scene.
Underground media in Baltimore city are not exempt from the numbers of individuals seeking to be the voice of the culture. Like many artists and entrepreneurs, inspiring journalists seek to be the “it” factor for change in Baltimore, as well. Everyone wants to be a legacy. But each platform shows proof that following the same formula doesn’t help push progression. We have multiple online radio stations in the city that follow a similar strategy for marketing and studio production, which shows there’s little research done to help each radio brand standout amongst larger successful media. We have podcasters whose production comes off parallel to the other, which shows there’s a lack of research for what’s actually working that’s helping successful podcast accelerate. It’s easy to tell who’s taking the necessary steps to push their brands and who’s not. Who’s going to be our leading TMZ of the city- breaking all the details of our industry if these brands can’t differentiate themselves?
Being similar isn’t the only thing that’s keeping Baltimore’s Underground Media from helping progress the art culture…
The rise of social media brings a wave of opinionated perspectives from every crevice and corner of the Internet. People are not afraid of sharing their thoughts online. But there comes an increase of sensitivity to the opinion that has arisen which makes me concerned about the status of Baltimore City’s urban art culture. More people are sensitive to opinions, and it’s one of the reasons Baltimore’s art scene is lacking genuine underground media outlets willing to step up when it comes to critiquing Baltimore artists. This is a problem because constructive criticism is what Baltimore artists need in order to improve their crafts.
There is a downfall of quality in even the highest-rated of underground media. I believe it’s caused by the lack of direction of each company’s branding techniques, and the additional pressure to chase lead stories. What we’re experiencing as readers and followers of pop culture is brands fearing their power being lost because they’re considering readers’ opinions of what they share. Instead, these companies should be focused on pure facts of what’s necessary to share and not what’s going to make them popular.
The integrity of emerging media is at stake alongside the quality of artwork being circulated. Both sides need to take a moment to pause when evaluating their influence in Baltimore’s Art “Industry.” To improve the stance of our industry, the questions that should be asked by both artists and underground media are “what am I doing to help the current art community,” “Am I making a positive or negative impact in this culture,” “Is what I’m doing necessary for this industry’s growth,” and “Are there any other platforms available currently doing what I do that I can collaborate with and add my input?” Once creators can answer these questions with the benefit of the city’s culture in mind and become successful in getting implementing their findings, then maybe we will see a change for the better?
What do you think? Do you believe the underground media outlets in Baltimore have an impact on the stance of Baltimore’s Art Culture? Leave your comments below.
Did you read about the grand opening of Baltimore’s first ever Mini Hip-Hop Museum? Read Why Every Baltimore Artists Should Have Attended the Grand Open of In My Lifetime: MHHM on Doc’s Castle Media.